© All rights reserved. Martynas Stonys

Digital Marketing for Swing Dance Schools

The Bootcamp

Get new students using Facebook Ads like a Pro

  • Are you struggling to grow faster than the pre-covid times?
  • Are you having difficulties getting students without constantly posting on social media?
  • Are you using Facebook advertising already but unsure it’s delivering results?

Join an online BootCamp with Martynas Stonys in February ’22. You will learn how to run Facebook Ads so they will end in bringing you sign-ups for your classes, courses, and workshops. Learn how to use digital marketing to get new students and help your scene flourish.
February 2022
5 lectures on Zoom, Wednesdays
Guidelines included
Exclusive for 10 participants
with Martynas Stonys
Plus personal support
from €500

The Program

You will have marketing campaigns running by the end of this program. They will be bringing you new students while you dance.

4 lectures live on Zoom • Templates and how-tos included • Personal Support

The workshop content falls into five categories: seeing the big picture, setting up the required accounts, creating & launching the ads, and optimization.

Here’s a week-by week breakdown of the curriculum we will work through together in the Bootcamp:

01 Marketing

Lecture on Zoom
Wednesday, February 2nd, 8 pm (UTC +2)

Why marketing is essential, how big businesses are using digital ads, what tools we will use, and how to prepare.

Following the templates and how-tos

Required account creation by following instructions - Facebook Business Manager, Facebook Ad Account, Facebook Pixel, Google Tag Manager, Google Analytics (optional).

02 Facebook Ads

Lecture on Zoom
Wednesday, February 9th, 8 pm (UTC +2)

How Facebook Ads work, what is Pixel, how to create audiences, what are campaigns/ad sets/ads, the campaign structure, naming conventions, ad types, placements, and all the details.

Following the templates and how-tos

Facebook Pixel tracking set up with required events, remarketing audience creation by following provided instructions.

03 Ad Assets

Lecture on Zoom
Wednesday, February 16th, 8 pm (UTC +2)

How to get people to get interested in your classes, what types of images to use, what kind of videos convert, what to use in headlines and text.

Following the templates and how-tos

Prepare your assets - images, texts, videos.


Lecture on Zoom
Wednesday, February 23th, 8 pm (UTC +2)

How to put your ads together, how to look at the results, how to measure success, how to optimize.

Launch your first ads

Create campaigns, ad sets, and ad variations with the prepared copy (text), images, videos, headlines, descriptions, UTMs, etc.

05 The Review

Hangout on Zoom
Wednesday, March 3rd, 8 pm (UTC +2)

The review and the discussion - reviewing ad performance, planning the next steps.

Ad optimisation
Working with Martynas is awesome, he really knows what he's doing. He knows how to deal with online visibility and social media promotion. And he knows very well how a local Swing community works. The combination of these two creates a unique knowledge and experience to support and guide us through this complicated world of online advertising. With his passion for Swing dancing, he delivers a very valuable contribution to making the world of Swing dancing grow all over Europe. Martynas combines efficient marketing with a big heart. He is well organized, works transparently, and is very reliable. It is a blessing to work with Martynas.
Anja Debruyn

Crazy Legs, Gent, Belgium

Much more than any marketing workshop, Martynas helped us to develop a clear and profound marketing strategy that works in the world of swing, no doubts. Since we started our classes and workshops are sold-out and we know exactly what to next. It’s work, no false illusions, but with Martynas it’s also fun and it definitely takes out the stress of content marketing (do I have to post daily, weekly and what the heck should I post next!?). EXACTLY what we needed in a (post-) pandemic world. And we are just at the beginning, can’t wait to see what happens when the long-term effects are kicking in.
Heiko Heckendron

Basel Jitterbugs, Basel, Switzerland

Martynas did an amazing job helping The Swing Call with a better digital strategy! He helped us recruit new students and we reached more than the ideal objective! He's super professional, organised, he pushes us to try new things, manages campaigns in a very autonomous way. He totally understands the dance school stakes given that he managed one and of course has a very expert eye on the dancing given his skills! We were lucky to have him around and we will for sure ask him again for help! Thanks Martynas!
Emma Why

The Swing Call, Merseille, France

The Details

This Bootcamp is tailored for swing dance scene school/studio/event owners, fixers, managers, organizers.

It is an online learning experience designed to teach you how to use Facebook Ads in order to grow your scene. It is not a DIY video course that you are expected to go through on your own. It is a 5 week-long learning experience with the goal of launching Facebook Ads for your school.

There will be 5 Zoom calls that participants have to participate in. These Zoom calls will be lectures explaining what, how, and why. In between the lectures, there will be assignments that participants will do on their own and at their own pace. Tutorials will be provided. Support from Martynas Stonys will be available for a limited amount of time for each participant.

The workshop is not for everyone, but it might be for you. You should sign up if you’re stuck with marketing. If you feel that the efforts of organic posts on Facebook and Instagram do not fill the beginner classes. Sing up if you are using Facebook Ads but you have no idea how many actual registrations these ads are bringing in. Sign up now if you want to have a working system on how to get students for your classes.

There are many variables outside advertising that can stop you from growing – market, competition, the quality of your service, your offer, timing, etc.). But if you feel the only thing from growing is reaching potential students then this Bootcamp is a solution for you.

First, most people are on Facebook (now Meta) platform. Second, Facebook Ads is a fantastic tool if you want to get results (registrations) and not just to get brand awareness. Third, Facebook makes it easy to scale.

Google Ads would be an additional part of a full digital marketing strategy since you want to make sure people find you when they are searching for swing dancing. But it’s much more difficult to scale.

Pinterest, Tik Tok, or other ad platforms are not as advanced as Facebook therefore, the best results you can get with Facebook. Once you squeeze everything out from Facebook, you could test other platforms on the side.

If you set up everything according to the instructions with ads for local classes (courses) you should be getting registrations in a couple of days with a €10 daily budget. Keep in mind that performance varies depending on your location, competition, and offer.

Feel free to talk to me on Facebook.

About Martynas

Vilnius swing dance scene leader, international instructor
Digital Marketing

Full-time digital
marketing consultant

What a Jazz


Swing Paradise



Managing €100k ad budgets by day, helping the swing dance scene grow by night

I work full-time as a digital marketing consultant in an agency with lead generation and e-commerce business mostly based in the UK. I run Google, Facebook, Bing, Amazon Ads, Email Marketing for them, consult, and basically help them grow.

On my spare time I help the swing dance community grow by working with swing dance schools. I run digital marketing and share the best practices used by million-dollar and other swing dance schools.

Facebook Ads 0
Google Ads 0
Amazon Ads 0
Experience 0


With Swing Dance Schools since August 2020
Spent on Facebook Ads
People Reached
8 .69
Cost per Registration

Is €8.69 per registration cheap? Expensive? If your new students take at least 6 months of your classes on average, how much are you willing to spend so they join? Now add on top that these are the students you might not have joined you anyway since they wouldn’t see your organic posts.

Marketing is not a cost. It’s an investment that can help you and your scene grow.


SOLD OUT! First 3 Participants

per person

  • 5 lectures on Zoom
  • Tutorials for asigments
  • Up to 1 hour of personal support


1 person

  • 5 lectures on Zoom
  • Tutorials for asigments
  • Up to 1 hour of personal support


2 persons from the same school/event

  • 5 lectures on Zoom
  • Tutorials for asigments
  • Up to 2 hours of personal support