Digital Marketing for Swing Dance Schools
The Bootcamp #3 | June 2023
Get new students using Facebook Ads like a Pro
- Are you struggling to grow faster than the pre-covid times?
- Finding it challenging to get students without constantly posting on social media?
- Already using Facebook ads but unsure if they’re delivering results?
June 2023
5+ hours of video material to watch offline
Facebook Tracking & Account setup included
Exclusive for 10 participants
with Martynas Stonys
3+ meetings on Zoom for extra material and Q&A
from €500 | Reduced rate available*
SUCCESSFULLY ACQUIRED NEW STUDENTS FOR
The Program
You will have Facebook Ads campaigns running by the end of this program, bringing you new students while you dance.
5+ hours of videos • 3+ meetings live on Zoom • Templates and how-tos included
The workshop content falls into five categories: understanding the big picture, website optimisation for new students, creating & launching ads, data collection & optimisation.
Here’s a week-by-week breakdown of the curriculum we will work through together in the Bootcamp:
00 Preparation
On the agreed time & date before June 5th
A 15-minute introduction call 1on1 for us to meet and greet. We will also figure out the tracking setup that will work specifically for you.
Martynas will setup the required accounts and tracking
Facebook Business Manager, Ad Account, Pixel, Google Tag Manager, and event (user actions on the website) setup to monitor which ads generate registrations. This is crucial for running successful Facebook Ads. The earlier tracking is set up, the better performance you can expect in the future. SIGN UP.
01 Marketing
For you to watch on your own time. Provided by May 29th at the latest.
Why marketing is essential, the buyer's journey, online and offline marketing tools, and comprehensive swing dance studio marketing strategy.
02 Marketing Q&A
Monday, June 5th, 7 pm (GMT+3)
Case studies on how businesses leverage digital marketing to reach their goals followed by a Q&A session.
03 Website optimisation
For you to watch on your own time. Provided by June 8th at the latest.
What's the purpose of your website, how to organise information, and best practices which, when implemented, will mak it easier for people that want to sing up for classes, to actually sign up for classes.
04 How Facebook Ads work
For you to watch on your own time. Provided by June 9th at the latest.
How do Facebook Ads work, what is Pixel, how to create audiences, what are campaigns/ad sets/ads, the campaign structure, naming conventions, ad types, placements, and all the details.
Following the templates and how-tos
Create audiences on Facebook for precise targeting.
05 Ad Assets - (images & text)
For you to watch on your own time. Provided by June 10th at the latest.
How to get people to get interested in your classes, what types of images to use, and what to use in headlines and text?
Following the templates and how-tos
Prepare your first assets - images and texts.
06 Q&A + Ad Assets (videos)
Monday, June 19th, 7 pm (GMT +3)
If a picture is worth a thousand words then a video is priceless. Videos will help you to show the joy, the energy, and the versatility of swing dancing. At the same time, creating a video is much more expensive (or takes more time) to produce. We will talk about ad videos and how to produce them + Q&A about any material covered in videos before.
07 Launching Facebook Ads
For you to watch on your own time. Provided by June 20th at the latest.
How to launch ads like a pro for the best results.
08 Full Facebook Ads strategy
For you to watch on your own time. Provided by June 21st at the latest.
Full strategy with diverse messages and creatives for both short-term and long-term growth.
09 How to measure results
For you to watch on your own time. Provided by June 22nd at the latest.
Depending on your Facebook Ads performance, you will need to adjust your budget, creative, and overall strategy. The videos will explain how Martynas tracks results and what decisions are made depending on ad performance.
10 Review + Q&A
Monday, June 26th, 7 pm (UTC +3)
The review and the discussion - reviewing ad performance, planning the next steps.
11 BootCamp Catchup #1 + Q&A (optional)
Monday, July 24th, 7 pm (GMT +3)
A hangout for the participants to get help on any ongoing tasks. This is where we can get into audits, feedback, or talk about anything dance related.
12 BootCamp Catchup #2 + Q&A
Wednesday, October 18th, 7 pm (GMT +3)
A hangout for the participants to get help on any ongoing tasks. This is where we can get into audits, feedback, or talk about anything dance related.
YOU'LL LEARN EVERYTHING YOU NEED TO KNOW ABOUT
Tracking
Audiences
Adverts
Ad optimisation
Anja Debruyn
Crazy Legs, Gent, Belgium
Heiko Heckendron
Basel Jitterbugs, Basel, Switzerland
Michał Kwiatkowski
ShimSham, Warsaw, Poland
The Details
Instagram is owned by Facebook and therefore, the Bootcamp covers advertising on Facebook, Instagram, and other placements within the Meta network. When I say Facebook, I mean all these platforms.
This Bootcamp is tailored for swing dance scene school/studio/event owners, fixers, managers, organizers. Not sure if it’s for you? Let’s chat.
It is an online learning experience designed to teach you how to use Facebook Ads in order to grow your scene. It is not a DIY video course that you are expected to go through on your own. I will expect you participating the lectures on Zoom if you want to have the best results for your school..
The workshop is not for everyone, but it might be for you. You should sign up if you’re stuck with marketing. If you feel that the efforts of organic posts on Facebook and Instagram do not fill the beginner classes. Sing up if you are using Facebook Ads but you have no idea how many actual registrations these ads are bringing in. Sign up now if you want to have a working system on how to get students for your classes.
There are many variables outside advertising that can stop you from growing – market, competition, the quality of your service, your offer, timing, etc.). But if you feel the only thing from growing is reaching potential students then this Bootcamp is a solution for you.
First, most people are on Facebook (now Meta) platform. Second, Facebook Ads is a fantastic tool if you want to get results (registrations) and not just to get brand awareness. Third, Facebook makes it easy to scale.
Google Ads would be an additional part of a full digital marketing strategy since you want to make sure people find you when they are searching for swing dancing. But it’s much more difficult to scale.
Pinterest, Tik Tok, or other ad platforms are not as advanced as Facebook therefore, the best results you can get with Facebook. Once you squeeze everything out from Facebook, you could test other platforms on the side.
If you set up everything according to the instructions with ads for local classes (courses) you should be getting registrations in a couple of days with a €10 daily budget. Keep in mind that performance varies depending on your location, competition, and offer.
Feel free to talk to me on Facebook.
About Martynas
Vilnius swing dance scene leader, international instructor
Managing €100k ad budgets by day, helping the swing dance scene grow by night
I work full-time as a digital marketing consultant in an agency with lead generation and e-commerce business mostly based in the UK. I run Google, Facebook, Bing, Amazon Ads, Email Marketing for them, consult, and basically help them grow. On my spare time I help the swing dance community grow by working with swing dance schools. I run digital marketing and share the best practices used by million-dollar and other swing dance schools.
Results
With Swing Dance Schools since August 2020
Spent on Facebook Ads
People Reached
Registrations
Cost per Registration
Is €8.69 per registration cheap? Expensive? If your new students take at least 6 months of your classes on average, how much are you willing to spend so they join? Now add on top that these are the students you might not have joined you anyway since they wouldn’t see your organic posts.
Marketing is not a cost. It’s an investment that can help you and your scene grow.
Prices
Personal
1 person
- Tracking and account setup
- 5+ hours of video material
- 3+ lectures on Zoom
- Up to 30 minutes of personal support
Organization
2 or more participants from the same school
- Tracking and account setup
- 5+ hours of video material
- 3+ lectures on Zoom
- Up to 60 minutes of personal support
*Reduced Rate
If you can't afford it but taking this workshop would help you grow your school/community. The final rate will be discussed in person. Please highlight in the comments.
- Tracking and account setup
- 5+ hours of video material
- 3+ lectures on Zoom
- Up to 30 minutes of personal support