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Digital Marketing for Swing Dance Schools Workshop

Get new students using Facebook Ads like a Pro

An online workshop with Martynas Stonys in January ’22. You will learn how to run Facebook Ads so they will end in bringing you sign ups for your classes, courses, and workshops. Learn how to use digital marketing to get new students and help your scene flourish.

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The Swing Call
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Crazy Legs 150x150

The Program

You will have Facebook Ads running at the end of the program

4 lectures live on Zoom • Tutorials on required account creation • Personal Support • Max 10 participants 

The workshop content falls into five categories: seeing the big picture, setting up the required accounts, creating & launching the ads, and optimization.

Here’s a week-by week breakdown of the curriculum we will work through together in the workshop:

  • Wednesday, January 5th Lecture on Zoom
    Marketing

    Why marketing is essential, how big businesses are using digital ads, what tools we will use, and how to prepare.

  • Assignment Following instructions
    Account creation

    Required account creation by following instructions - Facebook Business Manager, Facebook Ad Account, Facebook Pixel, Google Tag Manager, Google Analytics (optional)

  • Wednesday, January 12th Lecture on Zoom
    Facebook Ads

    How Facebook Ads work, what is Pixel, how to create audiences, what are campaigns/ad sets/ads, the campaign structure, naming conventions, ad types, placements, and all the details.

  • Assignment Following instructions
    Account creation

    Facebook Pixel tracking set up with required events, remarketing audience creation by following provided instructions.

  • Wednesday, January 19th Lecture on Zoom
    Assets

    How to get people to get interested in your classes, what types of images to use, what kind of videos covert, what to use in headlines and text.

  • Assignment Following instructions
    Account creation

    Prepare your assets - images, texts, videos.

  • Wednesday, January 26th Lecture on Zoom
    THE LAUNCH

    How to put your ads together, how to look at the results, how to optimize.

  • Assignment Following instructions
    Launch your first ads

    Required account creation by following instructions - Facebook Business Manager, Facebook Ad Account, Facebook Pixel, Google Tag Manager, Google Analytics (optional)

  • Wednesday, February 2nd Discussion on Zoom
    The Review

    The review and the discussion - reviewing ad performance, planning the next steps.

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Tracking
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Audiences
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Adverts
optimisation
Optimisation
Much more than any marketing workshop, Martynas helped us to develop a clear and profound marketing strategy that works in the world of swing, no doubts. Since we started our classes and workshops are sold-out and we know exactly what to next. It’s work, no false illusions, but with Martynas it’s also fun and it definitely takes out the stress of content marketing (do I have to post daily, weekly and what the heck should I post next!?). EXACTLY what we needed in a (post-) pandemic world. And we are just at the beginning, can’t wait to see what happens when the long-term effects are kicking in.
Heiko Heckendron

Basel Jitterbugs, Basel, Switzerland

Martynas did an amazing job helping The Swing Call with a better digital strategy! He helped us recruit new students and we reached more than the ideal objective! He's super professional, organised, he pushes us to try new things, manages campaigns in a very autonomous way. He totally understands the dance school stakes given that he managed one and of course has a very expert eye on the dancing given his skills! We were lucky to have him around and we will for sure ask him again for help! Thanks Martynas!
Emma Why

The Swing Call, Merseille, France

Working with Martynas is awesome, he really knows what he's doing. He knows how to deal with online visibility and social media promotion. And he knows very well how a local Swing community works. The combination of these two creates a unique knowledge and experience to support and guide us through this complicated world of online advertising. With his passion for Swing dancing, he delivers a very valuable contribution to making the world of Swing dancing grow all over Europe. Martynas combines efficient marketing with a big heart. He is well organized, works transparently, and is very reliable. It is a blessing to work with Martynas.
Anja Debruyn

Crazy Legs, Gent, Belgium

The Details

Who is the workshop for?

This workshop is tailored for swing dance scene school/studio/event owners, fixers, managers, organizers.

What is The Digital Marketing for Swing Dance Schools Workshop?

It is an online learning experience designed to teach you how to use Facebook Ads in order to grow your scene. It is not a DIY video course that you are expected to go through on your own. It is a 5 week-long learning experience with a goal of launching Facebook Ads for your school.

Where does the workshop take place?

There will be 5 Zoom calls that participants have to participate. These Zoom calls will be lectures explaining what, how, and why. In between the lectures, there will be assignments that participants will do on their own and at their own pace. Tutorials will be provided. Support from Martynas Stonys will be available for a limited amount of time for each participant.

Why should I consider TDMFSDSW?

The workshop is not for everyone, but it might be for you. You should sing up if your stuck with marketing. IF you feel that the efforts of organic posts on Facebook and Instagram do not fill the beginners classes. Sing up if you are using Facebook Ads but you have no idea how many actual registrations these ads are bringing in. Sing up now if you want to have a working system on how to get students for your classes.

More questions?

Feel free to talk to me on Facebook.

First 3 Participants

per person

€500
€ 300
  • 5 lectures on Zoom
  • Tutorials for asigments
  • Up to 1 hour of personal support

Personal

1 person

€ 500
  • 5 lectures on Zoom
  • Tutorials for asigments
  • Up to 1 hour of personal support

Organization

2 persons from the same school

€ 700
  • 5 lectures on Zoom
  • Tutorials for asigments
  • Up to 2 hours of personal support